Here is a good suggestion from Rex Hammond on what Mr Clarke can do with his apology to the 911 victims families.

Okay, Mr. Clarke. The government that failed those families has now dedicated billions of dollars and hundreds of lives of its courageous military to stamp out those who threaten our shores. In all theaters of battle, young American soldiers and sailors have printed the the words, "We shall never forget" on weapons, vehicles and military aircraft in honor of those who died on 9/11.

Mr. Clarke, what similar level of resitution have you displayed for your failure other than an attempt to cash in on that tragedy with your book promotion? And now, on the graves of those victims, you grandstand an apology to promote its marketing efforts.

So therefore, Mr. Clarke, I suggest you do this: Announce today that ALL PROCEEDS of the book (not just a portion of the profits, but ALL PROCEEDS) will go to one of the funds that have been set up for the families of the victims...or another specific charity that will help give meaning to your disingenous apology.