BBC - Missing the Mark

The BBC currently has this page linked as a headline story on their vaunted News Watch webpage. The headline reads "Is NewsWatch hitting the mark?"

On the bottom right of the same webpage is a link to this: "Audience report The latest summary on key programme performance". Which proudly proclaims this:

Audience facts and figures

BBC News keeps a keen eye on who's watching and listening to what. Every month, NewsWatch will bring you the latest figures on all the latest programmes.

The last time that page was updated was: Last Updated: Friday, 10 December, 2004, 13:16 GMT

The Observer knows why the BBC stopped updating this page.

Figures published tomorrow will show that the BBC's audience share has fallen to its lowest level for years. Industry body Barb (the Broadcasters' Audience Research Board), will report that the BBC's overall share of viewers dropped from 38.3 per cent in 2003 to 36.62 per cent in 2004, a fall of just under 4.5 per cent.

The corporation's critics are likely to seize on the figures as proof that the BBC's share of the overall TV market is now in terminal decline, despite the launch of several expensive digital channels, including BBC3, BBC4 and BBC News 24.

The question isn't, is NewsWatch hitting the mark, the question is, is the BBC? Yeah, I know that is an easy one. NO.
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