Saturday, September 13, 2008

Obama's latest ad backfires

Big time.

Consider: In a single not-very-compelling ad calling McCain a clueless geezer who can't even send email, the Obama campaign managed to draw attention to his war injuries again, to show that it doesn't even know that the 2000 McCain campaign actually pioneered the insurgent Web tactics that Obama used in the 2008 primary, and to produce an ad that seems tailor-made to alienate voters more than a few years older than Obama, all without providing any actual reason to, you know, vote for Obama. That's a combination of cluelessness, sloppiness, and narcissism -- it's clear they can't conceive that McCain could have pioneered anything on the Web, and they're probably too young to actually remember the 2000 election -- that seems emblematic of where that campaign has been lately. Hubris coupled with poor execution is not a recipe for success.

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