Day by Day

Wednesday, August 31, 2005

America - Fox News Continues Gains

More and more people are getting the truth and that's good news.

Reuters reports.

NEW YORK (Hollywood Reporter) - Fox News scored its largest audience so far this year in August, a month when most of the other cable news channels suffered ratings declines in comparison with convention-heavy 2004.

According to data released Tuesday by Nielsen Media Research, Fox News tallied slightly more than 2 million total viewers in primetime during the month, a 32% improvement over its year-ago figures.

By contrast, CNN lost 19% of its primetime viewership (to 748,000), and MSNBC dropped 22% to 349,000 in August compared with a year ago. CNN's Headline News, on the strength of "Nancy Grace" and other primetime programming, jumped 117% to 449,000 viewers, making it the third-ranked news channel in primetime, overtaking MSNBC.

In the news demographic of adults 25-54, Fox News ruled again, with 541,000 viewers, up 12%, while CNN lost 9% to 236,000 and MSNBC was mostly flat at 145,000. Headline News averaged 160,000, up 111%.

Fox News owned 11 of the top 12 shows in cable news, with 2.5 million viewers for No. 1 "The O'Reilly Factor" (up 13%) and 2.2 million viewers for "On the Record With Greta Van Susteren." Greta Van Susteren's show, which has seen a major boost in the ratings with its coverage of the Natalee Holloway story in Aruba, saw a 36% boost in viewership.

CNN's sole entry in the top 10, "Larry King Live," saw viewership fall 27% to 1 million. "The Situation Room," which debuted this month, averaged 466,000 viewers, down 14% compared to the political-heavy coverage on CNN last year. On the other hand, "Nancy Grace" gave Headline News its highest month ever, with 738,000 viewers in August. That was just behind "NewsNight With Aaron Brown" and "Paula Zahn Now"; "Paula Zahn Now" saw its total viewership rise 6% to 596,000, though its demo coverage was flat.

Fox News also won the ratings war in hurricane coverage Monday, according to Nielsen data released Tuesday afternoon. Fox News averaged 2.8 million viewers in total day -- a 247% increase over the same day in 2004 -- ahead of CNN's 1.8 million viewers and MSNBC's 679,000.

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