US - Newspaper Web sites up, print circulation down

CNN reports on the steep decline in newspaper circulation while online viewers are increasing.

The number of people getting their news from the Internet is on the rise, no doubt about it. But given the scandals involving fudging print circulation numbers, I think it would be very easy to scam the digital numbers. It would be interesting to see how they derive their numbers.

Despite the declines in paid copies, the NAA also reported Monday that newspaper-run Web sites had an 8 percent increase in viewers in the first quarter. The data from Nielsen/NetRatings found that newspaper Web sites averaged 56 million users in the period, or 37 percent of all online users in the period, the NAA said.

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