Tuesday, March 30, 2010

CNN Fails to Stop Fall in Ratings - NYTimes.com

Mr. [Larry] King’s audience dropped 43 percent for the quarter and 52 percent in March. Larry King down 52% in March!

You have to love this bit from the Times though.

"CNN executives have steadfastly said that they will not change their approach to prime-time programs, which are led by hosts not aligned with any partisan point of view. "

Funniest thing I've read in a long time. And I love the fact that they will not change their approach! At this rate CNN will be off the air by Christmas!

But if you thought that was funny, get a load of this:

"In the past, CNN relied on big audiences for Mr. King’s show to deliver viewers to Mr. Cooper. Now Mr. Cooper sometimes finds himself losing to repeats of shows on MSNBC and HLN. (At the other end of prime time, Campbell Brown’s show on CNN at 8 had its worst quarter ever with the 25-to-54-year-old audience.) "

Losing to repeats of MSNBC and HLN? How bad is that? So, where are all those viewers going?

At the same time, Fox News, which had its biggest year in 2009, continues to add viewers. Greta Van Susteren’s show was up 25 percent from a year earlier. Bill O’Reilly, whose show commands the biggest audience in prime time with 3.65 million viewers, was up 28 percent, and Glenn Beck was up 50 percent from a year earlier.

For my part, I'm happy CNN wants to kick the can down the same road as it means more viewers for Fox News.

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