(Fortune) -- Facebook founder Mark Zuckerberg is known as a precocious visionary, but as a college-age CEO he was as rebellious and irreverent as the next kid. In his forthcoming book The Facebook Effect: the Inside Story of the Company That Is Connecting the World, author David Kirkpatrick gives an unprecedented look at the rambunctious nerds who created a multibillion-dollar media giant. An adapted excerpt is below.
In the first week of his sophomore year at Harvard, Mark Zuckerberg cobbled together an internet software program he called Course Match. The idea was to help students pick classes based on who else was taking them. If a cute girl sat next to you in Topology, you could look up next semester's Differential Geometry course to see if she had enrolled in that as well. Hundreds of students immediately started using it.
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There are books on the "eBay economy" and the like, and really, when journalists title their pieces this way, it's sort of misleading. There's a good deal of things going on that are more essential, that transcend proprietary systems and brands. In this, there's descriptions and narratives of extraordinary events, real world, actual events of often political significance; these events are seemingly facilitated by Facebook. But really, any technology might suffice. It just so happens Facebook's the branded system of choice, currently. But there were riots in the streets of Manila and the greater metro areas, when EDSA 3 broke out, and all that was coordinated at the grass roots by text message. And those protests resulted in ousting President Estrada! By the way, the book's getting a bunch of press; you'll find it on the Huffington Post, the NYT, etc.
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