Thursday, May 04, 2006

US - Air America continues to sink

If Air America has no listeners, why is it still on the air? Radio Equalizer has the numbers.

So, how's Air America recieved in the capitol?

In Washington, DC, the eighth-largest radio market, Air America affiliate WWRC-AM failed to generate any measurable audience figures.


Radio Equalizer thinks they know why Air America is still on the air despite no audience.

Other than as a vehicle for political campaigning in this year's elections, why should Air America continue to function? If it can't make money and isn't seeing audience growth, what's the point?

What's quite obvious: admitting defeat now means damage to the "cause", meaning this sick puppy must continue to suffer. With this kind of weak performance, other radio format experiments would have shut down at least six months, if not a year, earlier.

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