"The figure was picked up and recycled by 'eat less meat' campaigners all over the world. But according to Dr Mitloehner the claim is inaccurate and 'unscientific' because the numbers for livestock were calculated differently from the transport figures, resulting in what he describes as an 'apples-and- oranges analogy that truly confused the issue'."
And of course it's the poor who suffer.
"'Producing less meat and milk will only mean more hunger in poor countries,' he added."
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