ANTI-KERRY AD A HIT

From The New York Post

WASHINGTON — Vietnam veterans opposing John Kerry have scored a hit with a tough TV ad that claims he lied about his war record — it makes swing voters think twice about backing Kerry, an independent study has found. [...]

The Swift Vets study used 1,275 participants, including 371 independents, who watched ads and registered their reaction at every second using technology normally used to rate product ads. Half viewed the Swift Vets ad and the other half saw a pro-Kerry ad based on his convention speech, which was rated less persuasive.

HCD is also completing a study of a counter-ad by the liberal group MoveOn.org that questions President Bush's military record — it appears far less effective in raising doubts among pro-Bush swing voters.

This caught my eye:

"The Democrat's team yesterday held a press conference of pro-Kerry vets, but none of his crewmates was able to validate his Christmas-in-Cambodia claim. "

They can't, because Kerry lied.
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